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Channel: GYK Antler & Explorics | Advocate Marketing Experts » Social Media
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Inbound Marketing: 10 Things That Never Get Said, But Should.

Here at Explorics, we wanted to gather useful unknown tidbits to share with our community concerning inbound marketing. We had Rob, our social media intern, pose the question, ‘What never gets said...

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7 Reasons To Become A Twitter Chat Pro

Twitter chats. What exactly are they? Awesome, that’s what! More specifically, Twitter chats are question-based discussions centered on a certain topic and organized around a hashtag. They typically...

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5 Bold B2B Marketing Predictions for 2014

Now that the new year is upon us, I’d like to take a moment to state a few predictions I think will unfold in the B2B marketing space in 2014. The predictions I’m making are a result of dealing...

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Turning “I Can’t Do That” Into A Great B2B Customer Testimonial

Do any of these sound familiar? I love your product, but my legal team won’t let me endorse vendors publicly. You guys are great, but I can’t tell my competitors what products we use. I’m just not...

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More Things Customers Won’t Tell You

Jon Drachenberg posted a great piece today over at 360 Connext entitled “Think You Know How Customers Feel? 13 Things They’ll Never Tell You.” It’s a strong reminder that as marketers, we get too...

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The 8 Kinds Of Marketers: Classic Football Movie Edition

As a B2B marketer, you strive to inspire happy, loyal customers to advocate for you. Why? Because new buyers are well over halfway through the purchasing decision before they even talk to you. Which...

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How “Cute Baby Nice Hat” Makes You a Better B2B Marketer

According to a study done in 2013, the average Starbucks customer visits a store 6 times per month, but the most loyal customers visit the infamous coffee shop 16 times per month. What makes the most...

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Why 25% of Your Content Should Come From Your Customers

This is the second post in a series diving deeper into the issues from our webcast Getting Customers to Create More Content For You. Today we’re going to focus on why customers should be driving...

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How to Manage a Customer Advocacy Group on LinkedIn

As one of the most popular professional networking platforms online, LinkedIn has become business’s most favored website in marketing. By leveraging the social media channel, B2B companies can reach...

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Summer Seminar: Winning Sales Tactics in Online Communities

We’re excited to announce our summer seminar, “Winning Sales Tactics in Online Communities” on Wednesday, August 6, 2014. In this 3-hour seminar, you’ll learn how to better engage prospects online...

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